Alongside SEO and PR in Digital marketing, carrying out email marketing campaigns is the new big thing and can tremendously increase your customer base and revenue of your website. There has never been a more effortless and convenient time in marketing as the 21st century is. There are approximately 3.9 billion email users, which translates to almost half the global population. So, what does this mean to your business?
This means that email marketing is one of the most effective marketing strategies and has proven to be 40 times more effective than any other digital marketing strategy. It will increase conversions and direct the correct traffic to your website. This is so because it has a massive reach and a more personalized approach. If you want to use emails to promote your products and services, engage your customer, generate feedback, and nurture your customers. In this article we’ll break down key features of a good Email Marketing tool to help boost conversion on your website. We also seek to give some email marketing insights to help you leverage your emailing tool.
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How to choose your email marketing service
Carrying out email marketing campaigns, say for your upcoming event or a new product you are launching, can be a real sport. Automate marketing with email marketing software tools enable businesses to send promotional emails to their current and prospective customers in a strategic result-oriented manner.
Email marketing services come in several forms, each tailored to meet the needs of a particular organization; financially, accessibility, and functionality. With email management software, you can create emails, tweak and customize them to suit each individual, preview how many emails are delivered, opened, or bounced, and receive feedback from the clients without breaking a sweat.
An email marketing tool makes it easier for small businesses to engage with their customers by allowing them to maintain contacts, create customized email campaigns from templates, and send them out quickly.
Find a low-cost, easy-to-use email marketing solution for small businesses that’s easy for beginners regardless of your design or technological skill.
A look at top Email Marketing Software benefits
Email marketing tools should make it easy for small businesses to communicate directly with customers. This means it should allow users to manage their contacts, create bespoke emails from templates, and then send. It’s also important that it is low-cost and easy-to-use. So, let’s check out some top qualities that you can benefit from with a good email marketing service:
- Reliable data storage, which allows you to store and replace lost files that would otherwise be hard to trace if you conduct your email marketing traditionally
- You get to segregate your clients each according to their needs and preferences; this way, your content will not lose relevance as it is channeled to the right audience
- You enjoy an enhanced email strategy, which allows you to create attractive, precise, and clear emails
- Automate marketing tools that allow you to send emails repetitively
- Free high-quality image archive powered by Pixabay and Pexels
- CAN-SPAM Compliance for Autoresponders
- Personalisation & Dynamic Content
- Segmentation (advanced)
- Management of Consent
An emailing software is ideal for those who want to do the following:
1. Contact List Management
This platform will ensure that you never lose touch with your prospects. It’s easy to keep all of your contact information in one place, so it’s easy to invite new subscribers, nurture existing ones, keep your list clean and reengage or remove old contacts.
2. Email Communication Management:
Use email communication management to send drip campaigns, abandoned cart emails and transactional emails. Pre-designed templates are available to help you create responsive emails and integrate third-party sources.
3. Sending transactional emails:
Make sure that important emails get sent promptly, at all times, even at scale. Typically emailing APIs make it easy to send transactional and marketing emails.
4. Email engagement management:
This platform lets you observe messages interactions and allows you to optimize, customize, and automate them to keep your subscribers interested.
5. Monitoring and communication tracking
The Email Marketing Tool allows for you to do all of this in the browser as well as via the powerful API.
- Email Marketing API: This tool lets you send high-volume, targeted marketing campaigns to your subscribers. All unsubscribe requests, bounces, and cancellations will be handled automatically.
- Analytics API: Receive instant access to all of your subscribers’ real-time activities. So that you can make quick data-backed business decisions, you can view the performance of both your marketing campaigns as well as transactional emails.
- Contact API: Synchronize contacts with their attributes via your app. To send the best messages, you can segment your group. This will allow you to run targeted campaigns that are relevant for your target audience.
The target for Email Marketing providers
Email marketing software is suited for any individual or business, especially small and medium enterprises with an extensive customer base looking for an audience management tool or a smooth contact management tool. They can use it for collecting, storing, organizing, and processing data, should consider investing in an email marketing solution.
Again if you are new in the market and want to put your product or service out there, consider conducting an email marketing campaign with software that enables you to engage your customers and get feedback regarding your product.
Why should you get a custom email for email marketing over Gmail and yahoo? Well, a custom email is a must-have for any business, be it a new or an already established one. Custom emails give your business a professional and credible look. A custom email, unlike regular emails, bears your brand and appears more professional and relatable to the business.
Another reason is standardization. Your organization may have several departments that may need to respond to customers. Consistency and uniformity in all communication with the customer give them a sense of security.
Top features to look for in email marketing tools.
For an email marketing solution to prove effective, it must have the following features:
An email marketing solution should enable you as a business to yield your desired outcome. Before you decide on one, can this software ensure the emails reach their intended destinations?
A bounce management feature that notifies you of all bounced emails such that constant bouncing addresses are blacklisted, and no more emails are sent to them.
An organization risks being blacklisted by ISPs once serious spamming allegations are made. Therefore, the software should be apt to receive feedback, process it, and take necessary actions. Another way of ensuring deliverability is through email authentication, which seeks to ensure there are no cases of impersonation.
Legislation such as anti-spam legislation gives your recipient an option of withdrawing if at all they feel no need to receive any more emails.
Align with legal requirements/ laws
Some marketing agents are inconsiderate where an individual’s privacy, security, and preference are concerned; there are rules that govern email marketing. Apart from that, there is permission marketing. With permission marketing, you receive content that aligns with your interest and which you had given permission to be sent to you by signing up for the newsletters. You must have received emails that you had no interest in and did not sign up for. Such marketing is called interruption marketing, where your consent is not a concern.
The latter is why guidelines govern who receives and who does not receive emails from a given organization. Accompanied with these are stiff penalties where one acts contrary. For example, CAN-SPAM prohibits sending misleading emails to clients. This may cost you a lawsuit.
One secret about marketing is approaching a customer as an individual so that they feel seen. You, therefore, want to manipulate features in an email service provider(ESP) to create content that fits the interest of an individual customer. An ESP should enable you to send transactional emails. You want to consider the data and information they provide during sign-up. This goes from the design of your email to the last sentence. Again, you want to look at the software’s contact management feature as this highly dictates what information goes where and the frequency with which it is disseminated.
Ability to integrate with other tools
Marketing, just like man, is not isolated. A few compatible tools and applications must come together for effective marketing to ensure the desired result is achieved. The ability of the email marketing solution to integrate other tools in the process is a plus such that you can import and export information easily.
Any serious enterprise should seek to exploit the email marketing insights, analyze its data, and use it to make current and future decisions. Statistics on click-through rates, opened emails, delivered emails, bounced emails, and devices will help you determine who to target next.
Affordability varies from one software to another. Businesses should not have to feel overwhelmed, especially now that it is automated marketing, which should translate to minimal, if not zero, wasted resources.
How to sign up?
To sign up, first identify your needs as an organization. This should include:
- The capacity of your target audience because it determines the pricing
- The size of your organization
- The benefits that accompany a given plan
Once you have established this, you can sign up using your custom email account, choose a preferred payment plan and start marketing your business.
How to avoid spam traps
Spamming may land you into so much trouble as a business. You may be a spammer and not know it; therefore, it is wise that you should understand what spamming in email marketing campaigns looks like. It is considered spamming when you send unauthorized emails to individuals who are not voluntarily signed up to receive your content.
To avoid spam traps:
- Avoid purchased lists like a plague. Generate and use your own lists. A number of spam traps are set in purchased emails.
- Refrain or blacklist addresses that bounce regularly and therefore invest in an email marketing solution with a good bounce management tool.
- Constantly update your lists and scrape off the unsubscribed and blacklisted emails to make your work easy.
- In a timely manner, regularly email individuals in your list
Now that you have gained a few email marketing insights, it is wise to exploit this opportunity, invest in your email marketing strategy and run with it.
To wrap up
As you’ve seen, an email marketing software is a solid platform with all of the features you’ll need to manage any email marketing demand. These applications are straightforward and appealing, with an intuitive user interface. They provide both basic and advanced features to assist you in growing your business. Even non-technical people will be able to figure out how everything works, helping you to get your campaigns up and running quickly.
Find a comprehensive tool to execute your email marketing campaigns without the need for coding or programming. This will help to drive the right traffic to your website and boost conversions. Need assistance setting up a fantastic website to engage your clients? Get a free consultation with a knowledgeable sales representative now.
No website yet? Start your website today with our easy website creation tool. Set up amazing landing pages for all your email campaigns in a few clicks.